The primary challenge of Beautystat was to scale their email revenue from 27.3% to at least 40-45% overall attributed revenue. Their main target audience was women aged above 40 years who struggle with aging, acne or hyper-pigmentation. The prerequisites include:
We analyzed the past campaigns, flows and forms that worked best for them. This helped us understand the low-hanging fruits in the account and the consumer expectations better. Post audit, we figured their key KPIs that needed to be revamped asap.
Most of their flows were underperforming, so we decided to fix their flows first by:
Campaigns have been their main source of retention revenue as observed. But, they could be improved with perfect segmentations which could bring in 3x revenue. So, we dug deep into at least 15 of their email and SMS campaigns to study their active audiences – their demographics, purchase behaviors, and so much more.
Post analysis, we created an EMAIL & SMS CALENDAR for the month with a frequency of 4 campaigns per week. We pushed their active approaches of:
Total Email Revenue
Flow Email Revenue
Campaign Email Revenue
List growth of both email and SMS subscribers
Increase in the Open Rate from 23.2% to 35.1% among 619 emails sent
Increase in the Click Rate from 1.49% to 14.93% among 619 emails sent