T.N. Nursery
TN Nursery, founded in 1959, is a family-owned mail order plant nursery located in the heart of middle Tennessee. It maintains a hands-on approach to ensure exceptional service and takes pride in personally greeting customers who visit their warehouse.
Flow revenue in less than 30 days
Increase in the Click Through Rate
Overall attributed revenue
THE CHALLENGE
The ESP(Email Service Provider) for TN Nursery was MailChimp initially. Seeing the decline in engagement plus the declining flow revenue, they decided to seek help from experts who can handle their email & SMS marketing effectively.
THE SOLUTION
TN Nursery partnered with Retain Max for our extensive Klaviyo expertise. They quickly saw the value of our fast, high-quality execution. We migrated their underperforming ESP to Klaviyo and created a campaign calendar covering new launches, subscription pushes, new revenue bringing flows, outdoor gardening events, and more.
KEY ACTIONS TAKEN
- Transitioned from MailChimp to Klaviyo for enhanced ecommerce functionality and performance.
- Created and maintained a campaign calendar for promotions, new launches, retail launches, and subscription pushes.
- Rebuilt and optimized existing flows for repeat purchases and subscriptions.
- Made sure the copy and designs were attractive for the audience to hit that SHOP NOW button.
Winning Emails of TN Nursery
Result
$145K
Total Email Revenue
$87k
Flow Email Revenue
$59k
Campaign Email Revenue
12k+
List growth of both email and SMS subscribers
17.65%
Increase in the Open Rate from 13.3% to 30.95% among 1093 emails sent
6.98%
Increase in the Click Rate from 0.59% to 7.57% among 1093 emails sent