Trophy Shapewear
Trophy Shapewear was created to inspire women around the world to fearlessly embrace their confidence while looking elegant, sexy, and sophisticated.
Overall revenue from campaigns
0
%
Increase in the Click Through Rate
0
%
Overall attributed revenue
0
%
0
%
Overall revenue from campaigns
0
%
Increase in the Click Through Rate
0
%
Overall attributed revenue
Winning Emails of Trophy Shapewear
THE CHALLENGE
The brand was just getting started on their email marketing and they needed expert help to turn their existing customers into repeat ones. The main goal was for us to understand audience behavior and target them smartly.
THE SOLUTION
We fixed up their flows and focussed on creating high-intent audiences who are keen to purchase in order to improve the key metrics like AOV (Average Order Value) and LTV (Lifetime value).
KEY ACTIONS TAKEN
- Created and maintained a campaign calendar for promotions, new launches, retail launches, and subscription pushes.
- Created a pop-up form that converted almost 61.34% of the new audiences.
- Rebuilt and optimized existing flows for repeat purchases and subscriptions.
- Made sure the copy and designs were attractive for the audience to hit that SHOP NOW button.
Result
$246k+
Total Email Revenue
$123k+
Flow Email Revenue
$123.5k+
Campaign Email Revenue
23.5k+
List growth of both email and SMS subscribers
7.97%
Increase in the Open Rate from 21.13% to 29.1% among 367 emails sent
9.44%
Increase in the Click Rate from 1.59% to 11.03% among 367 emails sent