BeautyStat Case Study

Beauty Stat

Beautystat is an black-owned American eCommerce brand that specializes in crafting Vitamin C based beauty products for women aged above 40 years.

Increase in the overall retention revenue

0 %

Increase in the Click Through Rate

0 %

Overall attributed revenue

0 %

Increase in the overall retention revenue

0 %

Increase in the Click Through Rate

0 %

Overall attributed revenue

The Challenge:

The primary challenge of Beautystat was to scale their email revenue from 27.3% to at least 40-45% overall attributed revenue. Their main target audience was women aged above 40 years who struggle with aging, acne or hyper-pigmentation. The prerequisites include:

Key Actions Taken:

A QUICK KLAVIYO AUDIT

We analyzed the past campaigns, flows and forms that worked best for them. This helped us understand the low-hanging fruits in the account and the consumer expectations better. Post audit, we figured their key KPIs that needed to be revamped asap.

FLOWS

Most of their flows were underperforming, so we decided to fix their flows first by:

Switching off the ones that were below the KPIs
Creating branded copy that was customer-centric
Crafting visually compelling designs to complement the copy
Strategizing a maximum of 3 emails per flow (except for Welcome flow where we send upsell/cross-sell emails)

CAMPAIGNS

Campaigns have been their main source of retention revenue as observed. But, they could be improved with perfect segmentations which could bring in 3x revenue. So, we dug deep into at least 15 of their email and SMS campaigns to study their active audiences – their demographics, purchase behaviors, and so much more.

Post analysis, we created an EMAIL & SMS CALENDAR for the month with a frequency of 4 campaigns per week. We pushed their active approaches of: