Zero Harm
Zero Harm is an Indian Pharmaceutical brand that uses nano-technology in their manufacturing processes, keeping it harmless. They are head-quartered at Hyderabad and they have an amazing client base all across India.
Increase in the Campaign revenue
0
%
Increase in the Click Through Rate
0
%
Overall attributed revenue
0
%
0
%
Increase in the Campaign revenue
0
%
Increase in the Click Through Rate
0
%
Overall attributed revenue
THE CHALLENGE
The brand was just getting started on their email marketing and they needed expert help to turn their existing customers into repeat ones. The main goal was for us to understand the customer demographics well and target them smartly.
THE SOLUTION
We fixed up 5 of their basic flows and focussed on creating high-intent audiences who are keen to purchase in order to improve the key metrics like AOV (Average Order Value) and LTV (Lifetime value).
KEY ACTIONS TAKEN
- Created and maintained a campaign calendar for promotions, new launches, retail launches, and subscription pushes.
- Targeted repeat purchasers to drive in 3x revenue in less than 30 days.
- Created a pop-up form that converted almost 49.41% of the new audiences.
- Rebuilt and optimized existing flows for repeat purchases and subscriptions.
- Made sure the copy and designs were attractive for the audience to give that extra nudge of making the purchase.
Winning Emails of Zero Harm
Result
$30k+
Total Email Revenue
$22.7k
Flow Email Revenue
8.97%
Increase in the Open Rate from 13.2% to 22.7% from flows
9.66%
Increase in the Click Rate from 0.69% to 10.35% from flows